Whether you believe all the hype around content marketing, there’s no escape from the fact that your website needs a blog.

Many businesses use their blogs to publish stuff about their company and what members of staff get up to.

Here’s a thing: who cares?

Whereas:

If your blog posts provide useful information about the industry that your business operates in, now you’ve provided a reason for your customers to be there.

It might be that your website will benefit from Full-on articles (for download perhaps), not just blog posts. Well, that’s fine, I’ll write feature articles for you too.

Convinced? You know what to do…